Simply put, marketing is creating and exchanging value with others. That value could be you bringing in a new client to HHM or sharing with your friends about the great new series you found on Netflix. While one example helps you more professionally, you market everyday to multiple people a day!

Everyone at the firm, from administrative positions to the partner level, has the opportunity to serve as brand ambassadors for HHM. Every employee can embark on an exciting marketing journey by making an impact in our community and championing HHM with help and resources available every step of the way.

By making marketing and community involvement a priority, you can actively put your name along with HHM out there to establish trust. So when someone needs the firm’s services or yours, they know who to call.

HHM Marketing Rewards is designed to give you a quarterly marketing playbook to help you generate quality ideas worthy of your time. The focus is not on obtaining clients, but rather, developing the skills that will serve you well in the long term.

In addition to the personal sense of accomplishment, when you hit your quarterly goal, you’ll earn a gift certificate to a local restaurant, retail store, or Amazon. At the end of the year, each HHM employee who met his or her goal each quarter will be rewarded with a weekend trip for two.

Each marketing activity will be rewarded with a marketing point or points, depending on what the activity is. Suggested activities to earn points can be found at the end of this document.

When you review the list, if you see that you are already doing several of these activities, challenge yourself to try new things. Or, if you completed something that you feel deserves some marketing points but you don’t see it on the list, let the Marketing team know.

Points will be calculated and submitted based on a standard quarter schedule (i.e.,January-March, April-June, July-September, October-December). A reminder to submit points will be sent out via email the last day of the month of the quarter. Points must be submitted by using the supplied Excel spreadsheet as an email attachment.

Points will not be accepted in any other format (i.e. copy of an email). Points are due on the following dates representing your activities for the previous quarter: January 15, April30, July 15, and October 15.

See quarterly point requirements by level below:

For the Firm and You! HHM encourages and prioritizes our staff to build his or her marketing skillset and be involved in the community.

• Career Development – Great leaders are great marketers. Think and act like a leader.
• Nothing sells professional services like the professional who provides the service. You know your stuff – go show it!
• Grow your Business Development Skills
• Make friends and lifelong connections in various industries – you never know who’ll you might connect with
• Positive Impact on Your Community
• Build Referral Relationships
• Improve Client Relationships
• Professional Development
• Prizes, Luncheons and Rewards

Marketing means growing your network. You’ve got to meet new people, establish relationships, and cultivate those relationships over time. Serving on a board, going to community functions the firm sponsors, volunteering, and more allow you to meet people throughout our community who may need your services one day.

‍Marketing is about establishing trust. People not only want to do business with people they know, but also trust. Trust is centered around reliability, truth, ability, or strength of someone or something. From sharing accurate and helpful business advice on your LinkedIn page to writing an article HHM shares with our email list, you are establishing trust even if you don’t know with who.

‍Marketing should be personal. While you may not think of marketing as a personable activity, the best marketing happens at the one-to-one level. Whether through a handwritten note or regular coffee outings, make people feel special. As American poet, memoirist, and civil rights activist Maya Angelou said, “I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

Our clients do not buy our services on our time schedule. They buy them on theirs. That is why it is so important to build and maintain those relationships. Ideally, through your marketing efforts, you will catch prospective and current clients when they are ready to engage HHM for services or expand what they currently engage the firm for.